This site is intended for individuals residing in Texas, and billing addresses associated with your payment are restricted to Texas only.

Frequently Asked Questions

If you have questions regarding your H-E-B Gift Card, please read below or call Customer Care.

Purchasing & Sending

Are there any fees associated with Cards purchased on this site?

Most gift cards are not subject to any expiration dates or any issuance, activation, or dormancy fees. You will only be charged the face value of these gift cards. Visa, Mastercard, and American Express cards may have an additional fee, which will be clearly stated when you select the card, and the fee will be automatically added to your subtotal at checkout.

Are there any restrictions for purchasing cards on this site?

This site is intended for individuals residing in Texas, and billing addresses associated with your payment are restricted to Texas only.

Can I change the value of a gift card after I've paid for it?

No, once your order is complete, it cannot be changed.

How do I cancel an online purchase of a gift card?

You may not return or cancel your gift card after it is purchased.

What payment methods do you accept for gift card purchases online?

Visa, MasterCard, American Express, and Discover are accepted on this site.

When is my credit card charged for my purchase?

For egift card orders, your credit card will be charged when the card is emailed. This purchase will appear on your credit/debit card statement as H-E-B. LP/ INCOMM PAY

When will my recipient receive their gift cards?

Egift card orders will typically send within 1 hour but can take up to 24 hours.

Can I buy a gift card for myself?

Of course! To do so, enter your own information in the Recipient fields.

How do I add my eGift Card to a digital wallet?

American Express, Vanilla Visa and Mastercard eGift Cards can be added to a digital wallet for in-store use at approved retailers. To add a card to your digital wallet:

1. Open the Wallet/App on your device.

2. Follow the on-screen instructions, including entering your card number manually or taking a picture of your plastic card.

How do I activate my Gift Card?

If your gift card was purchased at heb.thegiftcardshop.com in most cases, the card is ready for use immediately.

Can I edit or change the recipient email address?

Yes, if the recipient did not receive the email due to an incorrect email address, you have the option to update the email address by clicking the “Change/Resend Email” option in the “Order is On Its Way” email. You can then edit the recipient email address and resend. Please note, the email address on file with the order may not be the email address that is most current. Be prepared with the original recipient email address before calling customer service.

Receiving & Redeeming

What exactly does the recipient receive when I send a gift card?

Egift card orders will be delivered via an email with a link to the egift card.

If multiple gift cards are ordered, are they received together?

All egift cards in your order will be delivered in separate emails per gift card.

When is the gift card sent to the recipient?

Egift card orders will send within 1 hour but can take up to 24 hours.

I lost my order confirmation email. How can I get it reissued to me?

Please contact H-E-B customer service at https://www.heb.com/static-page/contact-us or 1-855-803-0611 to obtain another order confirmation email.

How do I know the recipient received the gift card I sent them?

You can click “Track Orders” and use your Email Address and Order Number found on your emailed purchase receipt to see if your order has delivered.

How do I resend an egift card if the recipient didn’t receive the email?

If the recipient did not receive the egift card email, you can resend the email here Track Order and enter your email address used to order. Once you’ve located the purchase, you can resend the email.

Where can I use my gift card?

Most gift cards can be used at the merchant’s retail locations and online at the brand’s website. However, since every brand is different, please refer to their specific terms and conditions found on each brand’s product page prior to purchasing their card.

American Express, Vanilla Visa and MasterCard Gift Cards can be used for contactless payment via digital wallets: Apple Pay, Samsung Pay, and Google Pay.

American Express Gift Card

You can use your American Express Gift Card anywhere American Express Cards are accepted within the United States and District of Columbia, except the Gift Card may not be used for recurring billing or at ATMs.

Vanilla Visa Gift Card

You can use your Vanilla Gift Card anywhere Visa Cards are accepted within the United States and District of Columbia, except the Gift Card may not be used for recurring billing or at ATMs.

Mastercard Gift Card

You can use your Mastercard eGift Card anywhere Mastercard Cards are accepted within the United States and District of Columbia, except the eGift Card may not be used for recurring billing or at ATMs.

Where can I use my H-E-B branded gift cards?

You can use H-E-B branded cards at any of our locations for purchases in-store or online.

How do I use my gift card to shop in-store?

1. Be sure to know your balance before you shop. To use your gift card along with another form of payment, just tell the cashier how much you want to apply to each payment type. Please note, not all merchants allow split payment transactions, and some transaction types require a hold of up to 20% above the purchase amount. For American Express, Visa, and Mastercard see your Cardholder Agreement for more information.

2. Swipe your Card and select Credit on the keypad. American Express, Vanilla Visa and Mastercard eGift Cards can be added to a digital wallet for in-store use at approved retailers. To add a card to your digital wallet:

  • Open the Wallet/App on your device.
  • Follow the on-screen instructions, including entering your card number manually or taking a picture of your plastic card.

3. For Brand Gift Cards, present the gift card at time of purchase.

How do I use my Gift Card to shop online?

1. Make sure the balance of the Gift Card is more than the entire cost of the purchase, including taxes. Please note: some transaction types require a hold of up to 20% above the purchase amount. See your Cardholder Agreement for more information.

2. For American Express, Visa, and Mastercard, select ‘Credit’ or ‘Debit’ as the payment method (Do not select ‘Gift Card’) In the Payment Method section, enter the card information as you would a credit or debit card. In the Billing Address section, please fill in your name and address.

3. For H-E-B branded cards, select “Apply a Gift Card” at checkout and enter your gift card information. Your gift card is only valid at H-E-B locations or online at www.HEB.com

4. For all other gift cards, follow the instructions at checkout.

Can I convert an eGift Card into a physical, plastic gift card?

No, we cannot transfer your funds onto a physical gift card.

Can I get cash with my Gift Card?

Gift Cards cannot be used at ATMs nor can you get cash back from any of your purchases.

How do I check the balance on my Gift Card?

1. To check the balance for American Express, Visa, or Mastercard egift cards, click on the “View and Print this Card” button in the recipient eGift email. Once you are logged into your Virtual Account, you’ll be able to see the available balance on the Gift Card.

2. To check the balance for H-E-B branded gift cards please visit H-E-B Gift Card Balance

3. To check the balance of all other gift cards, please follow the instructions on the back of the card or within the card Terms and Conditions

When do the gift cards expire?

The expiration date of the card plastic is printed on your card for your reference. Funds do not expire.

Most brand gift cards do not expire. Please refer to the specific Terms and Conditions found on the brand gift card product page for details.

Security & Reliability

What do I do if my gift card is not received?

Please contact us https://www.heb.com/static-page/contact-us

Phone number: 1-855-803-0611

Hours of operation: 8 am to 8 pm 7 days a week

Who is InComm Payments?

This website is hosted and operated by InComm Payments in relationship with the H-E-B gift card program. Purchases made on this website and the fulfillment of those purchases are provided by InComm Payments. InComm Payments provides global payments technology solutions. For more information please visit https://www.incomm.com/

Is my information secure?

InComm Payments (the operator of this platform) uses administrative, technical and physical safeguards designed to protect against unauthorized disclosure, use, alteration or destruction of your personal information. However, despite these precautions, you should understand that no data storage system or transmission of data over the internet or any public network can be guaranteed to be 100% secure.

For complete H-E-B Gift Card Terms & Conditions visit https://heb.thegiftcardshop.com/terms

Contact Us

If you have questions about purchasing Gift Cards online:

855-803-0611